Fundraising in Tough Times

Today we don’t know what tomorrow holds.

The last few weeks have seen the arrival of the Coronavirus and the world experience unprecedented turmoil and we now find ourselves in a position where it seems just about anything could happen. Today we don’t know what tomorrow holds. Things considered unthinkable in the past have come to pass. Previously lives were permanent and predictable – not any more. Doom and gloom prevails and forecasts of the apocalyptic collapse of the world economy abound.

This is, and will continue to be, a difficult time for all of us in the non profit sector particularly organizations that depend on the generosity of the public to stay afloat. So what should we do and how should we react?

The following 25 Tips for Fundraising in Tough Times are based on the premise that this is not the end of the world. At the time of the Global Financial Crisis in 2008 Neil Hennessey, President of the Hennessey Funds, was quoted in the Financial Times as saying “Remember that there is only one end to the world and this isn’t it. We will get through this. Like a large kidney stone, it’s going to pass but it’s going to hurt”.

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