The year is 1997. The magazine is Fast Company. The article is titled “The Brand Called You”. Written by legendary management consultant Tom Peters the gist of the article is that we are all Chairman, CEO and Marketing Director of our own company called “Me Inc.”
Professor Joseph Nye of Harvard University, back in the 1990’s, coined the term “Soft Power” which he believed countries possess in varying degrees. Soft Power is the ability for a
According to a recent report from LinkedIn Learning, strengthening a soft skill is one of the best investments you can make in your career. 57% of senior leaders today say soft skills are more important than hard skills…
This video which was released today by Failte Ireland was directed by Anne Zahan who works with ‘In the company of Huskies’, a Dublin based digital marketing agency. Anne is from Toronto without a drop of Irish blood but…
